Nova Hot Sauce

This is a spec social spot I directed at Pixel Farm, built around the idea of creating hyper-real CG food. We wanted to push the detail as far as possible, so we used photogrammetry to scan real food items and bring them into our 3D pipeline. That gave us incredibly lifelike textures and geometry to play with—and let us show off just how mouthwatering CG can be. It was a fun creative challenge and a great way to explore the intersection of tech and taste.

Credits:
Director/Lighting/Texture/Animation: Adam Dargan
Modeling/Animation: Rachel Rohe
Simulation: Aaron Loeks
Design: Annie Schweiger
Audio: Ken Chastain